THIS IS NOT ROCKET SCIENCE
We help brands & institutions reach their stakeholders with great content on digital channels.
Entropy is a collective of link-minded communication professionals specialized in digital content creation with a tropism towards healthcare.
Entropy is your one-stop-shop for taylormade solutions aligned with your communication needs, we are here to help you engage your stakeholders in the smarter possible ways.
EXPERTISE & SKILLS
SCIENCE & TECH
Science is our DNA 🧬
Our clients are top-notch players in their field, we bring them just what they need to amplify their voice towards their stakeholders & communities.
We do understand what is at stake for them. They deserve resources, expertise & know-how. We deliver what they need, in a smart way, on time.
SOCIAL MEDIA
The social media have been our playground for more than 15 years, we started using Twitter in 2007 and were able to catch our first names as @handles 🙂
Content, transparency, empathy are key on social media, we know the pros & cons, what to and not to do.
We deliver dedicated strategies & roll out operations to engage the people who are at stake for your business.
PUBLIC AFFAIRS
We were influencers, before influence was the big thing.
We started our career in the field of healthcare governmental affairs, interacting with key stakeholders on biotechnology, clinical research & innovation.
We have learned to inform - not persuade - in the most transparent, accessible & effective ways.
DIGITAL COMMUNICATION
In the beginning there was the code, and creating digital communication assets was tricky. Then came cool CMSs & we had so much content to share. And so we did.
We were there in the mid 2000’s playing with the first blog platforms, engaging on the first soon-to-be-called social media (remember Myspace? Flickr?), adopting, testing & learning.
15 years later? Same ingredients, same recipes.
THE COLLECTIVE
Pierre-Yves Arnoux
Entropy Founder
Pharmacist - 20 years experience in the Healthcare & Communication Industry
Background: Leem, Communication Agencies (Substance Active, RCA Factory).
Claire Sibenaler
Senior Consultant
Pharmacist - 25 years experience in the Healthcare & Finance Industry
Background: Leem, Pharma Companies, Investment banks
Magic Morning
Creative Studio
Selina Ebert, Stéphane Wharton - 20 years experience in Communication & Digital Industry
Background: Communication Agencies (Publicis, Heaven)
La Maison Populaire
Video Production
JB Launay - 20 years experience in Communication & Digital Industry
Background: Communication Agencies (Publicis France & Canada)